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Designed and tested 

in the backwoods

of BC Since 1964 

Welcome to Norco Bicycles Australia B2B

Your hub for everything Norco – built exclusively for our Australian dealer network.  

From the latest bike releases, to ordering and after-sales support, we’ve planted roots

down under to make partnering with Norco as smooth and efficient as possible.

Contact Us​​​​​​

About Us



Our Story


Norco began as Northern Cycle Industries in 1964—in a chicken coop—and those grassroots have kept us connected to what matters most ever since. We’ve evolved, but hard work, passion, and innovation remain how we get things done.


When we find a new trail or see a way to make a ride better, we challenge ourselves to improve—and sometimes invent a whole new way. There’s NO OTHER WAY.


Our history is sacred, but the future shapes the products we create. The mountains around us are hard-wired into our DNA, and the trails carved by explorers, builders, and Mother Nature inspire the character and performance of every bike we build.

Celebrating 60 Years of Norco